I make call us for help obsolete

The goal is simple: self-service experiences that remove the need to call for help. And proof they actually work.

Most of my work has been in telecom and healthtech, where bad UX has a direct operational cost. At Vivo (Telefônica Brasil), I redesigned a troubleshooting tool users were bypassing entirely in favor of calling technicians. On a product that has since been voted Brazil’s best international roaming six years running. At Sami Saúde, I untangled a regulated onboarding flow where product, clinical, and compliance teams all had different ideas about what should ship.

I grew up in Recife, Brazil, but I’ve lived and worked across Ecuador, Canada and the US. Which means I’ve learned to read rooms, decode unfamiliar systems, and design for people whose context I can’t assume. That instinct shows up in my work more than any methodology does.

Where I want to go next: behavioral design and rewards products. The mechanics of how people make decisions, build habits, and respond to incentives. That intersection is where I’m most curious right now.

I’m UX Certified by Nielsen Norman Group and currently completing a Business Analytics Specialization at Wharton. When I’m not in Figma, I’m thinking about language. How people communicate, what gets lost in translation, and why the same words mean different things depending on who’s in the room.