I fix the screens people scream at

Every bad screen has a jump-scare moment: the second something doesn't do what it promised, and you're alone with a form that won't explain itself. I design so that moment never happens, so support never has to be the sequel.

Most of my career has been in telecom and healthtech, where bad UX doesn't just annoy people, it costs money. At Vivo (Telefônica Brasil), I led the redesign of Vivo Travel, since voted Brazil's best international roaming service seven years running, and the project that got me hired there directly.

I grew up in Recife, Brazil, and have since lived across Ecuador, Canada, and the US, which taught me to read a room fast and design for context I can't assume. Lately I'm most curious about where behavioral design meets rewards products: how people build habits and respond to incentives.

I hold the Nielsen Norman Group's Master Certification in UX, and picked up a Business Analytics specialization at Wharton along the way. When I'm not in Figma, I'm thinking about language: what gets lost in translation, and why the same words mean different things depending on who's in the room.