Services

I work with small businesses in the Washington DC area to close the gap between what you’ve built and how your customers actually experience it. Available in person across the DC metro area and remotely for businesses further afield.

  • Sometimes you don’t need a full audit. You just need someone who knows what they’re looking at to spend an hour with you.

    We pick one part of your digital experience: your homepage, your booking flow, your contact page, whatever’s been nagging at you, and I tell you exactly what I see and what I’d do about it. No jargon, no report, no commitment beyond the hour.

    It’s the fastest way to get a designer’s eye on your business.

    60-minute remote session · $197

    What you get:

    1. A focused 60-minute video call

    2. Three to five specific, actionable recommendations

    3. A short follow-up summary sent within 24 hours

    4. A clear sense of whether you need anything more

    Most people walk away knowing exactly what to fix. Some decide they want help fixing it.

  • Something feels off but you can’t pinpoint it. Customers drop off, don’t book, or call when they shouldn’t need to.

    I review your current digital touchpoints: website, booking flow, customer communications, any self-service tools, and deliver a prioritised PDF report of what’s working, what isn’t, and what to fix first.

    One engagement. Clear output. No ongoing commitment required.

    What you get:

    1. A full review of your customer-facing digital touchpoints

    2. A prioritized list of recommendations: what to fix first and why

    3. Plain-language findings, no design jargon

    4. Delivered within two weeks of kick-off

  • Your customers have a different experience of your business than you do. This engagement maps that gap and closes it.

    I research how people actually interact with your business, identify where they get stuck, confused or frustrated, and redesign the touchpoints that matter most. You leave with both a transformed experience and a clear roadmap for what comes next.

    For businesses ready to stop patching problems and start building something that works.

    What you get:

    1. Deep research into your customer journey across all touchpoints

    2. Redesign of your most critical digital experiences

    3. A prioritized roadmap for everything else

    4. Four to six weeks depending on the complexity of your operation

Work With Me 
WORKED WITH
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How I Work

  • 01

    Before I design anything, I need to understand what’s actually happening — not what we assume is happening. I talk to you, look at how your customers are behaving, and figure out where the real problem is hiding.

  • 02

    I look at every step a customer takes with your business — from how they find you to how they pay you and everything in between. Most problems live in the gaps between steps that nobody has looked at together before.

  • 03

    I look at the experience from your customer’s perspective and yours. What feels obvious to you is often confusing to them — and vice versa. That gap is usually where the problem is.

  • 04

    I look at the experience from your customer’s perspective and yours. What feels obvious to you is often confusing to them — and vice versa. That gap is usually where the problem is.

  • 05

    A recommendation that stays in a document doesn’t help anyone. I work with whoever is implementing the changes — whether that’s you, your web designer, or your team — to make sure what we designed is what gets built.

  • 06

    At the start of every project we agree on what success looks like — fewer calls, more bookings, less confusion. That way we know when it’s working.