WHAT I DO

I design experiences people actually use

I’m drawn to the problems that sit at the intersection of people, culture and systems. The kind where good design changes something real and where bad design has a direct cost: in support calls, lost conversions, and users who give up. Previously at Vivo, one of Brazil’s largest telecoms.

Work
About
Close-up of a woman's hands holding a smartphone, resting on a copy of The Culture Map by Erin Meyer, with colorful sticky notes and a pen on a table.
A smiling woman with curly hair typing on a laptop while taking notes in a notebook, sitting at a wooden table by a window. 
WORKED WITH
Telefonica Logo
Smithsonian Natural Museum of Natural History Logo
Sami Saude Logo 
WHERE I'M HEADED

I want to keep designing for the moments that matter. When someone is trying to understand a contract, navigate a new city, or access something the system made harder than it needed to be.

Behavioral design is where I’m most curious right now. The mechanics of how people make decisions, build habits, and respond to incentives. I’m also working directly with small businesses in the DC area on that same challenge, at a different scale.

FEATURED PROJECT

When AR wasn’t the answer and what we built instead

A white Wi-Fi router in the foreground on a desk, with two people working on a laptop blurred in the background, representing a home or office internet setup.

When a stakeholder bet on AR as the solution, I made sure to explore it honestly, and built the right answers regarless of where the evidences led.

Learn more